Pay-per-click or PPC is an advertisement form that generates income from customers who happens to click on a banner or a link. These are ads you see flashing in most sites redirecting you to a new site. PPC lets you earn huge amounts of money given that you use the right strategies to achieve its full earning potential. But where do you learn these techniques?
Wordstream is filled with PPC fundamentals and strategies. There are two categories that you can learn off the site: PPC 101 and PPC 102. PPC 101 tackles on the basics and how to get started on keywords, ad groups, text ads, click-through rate (CTR), quality score, cost per click, cost per action and conversion rate optimization (CRO). Each topic is thoroughly covered with clear explanations.
With PPC 102, it’s more advanced and fits those with intermediate to advanced PPC knowledge. For this course, it’s more in-depth and targeted on topics such as negative keywords, SEO optimization with long-tail keywords, ad text, adwords analysis and conversion tracking to name a few.
SEObook is another e-learning platform online that you can tap into to know more about PPC. The site covers a wide variety of topics from SEO to monetizing your site using optimization techniques. You’ll find that the site offers all the valuable information for a premium if you wanted to get into the `gems’ of SEObook’s PPC training.
In SEObook, you’ll also find that there are ad testing techniques, PPC ad writing, targeting tips, search engines and ad networks strategies. Their online community is also a good place for beginners to look into to learn from seasoned ones and even compare notes with.
Udemy also has a PPC training course that is more directed for intermediate to advanced skilled PPC. It covers the fundamentals but focuses more on instilling knowledge rather than the step-by-step method in creating Google Adwords.
PPC course in Udemy is offered at a premium, so you’ll need to pay first before you can start with the training. Course covers understanding jargons, industry examples and best practices to learn to maximizing pay-per-click. You’ll also get to learn about managing paid search campaign, target audience and SEO course to optimize keywords and search engines. Udemy’s PPC training also tackles ad texts, preparing a landing page and analysis of key phrases. Video tutorials provide real-life examples to effectively tackling these roadblocks.
Affiliorama is a web-based educational platform helps users course through a more detailed understanding of PPC. Once you go to the site, you’ll immediately find a myriad of topics such as affiliate marketing, market research, content building and site building to name a few.
In the PPC course, lessons are very direct to the point. So if you’re a newbie, you’ll find this site very useful for pooling in knowledge. Each topic provide a video tutorial once you become a member of Affilorama.
PPC blog is a sister site of SEOBook that is filled with information about cost per conversion or CPC. Using a blog e-learning method, users will find this site very beneficial especially if they’re serious about monetizing their site with PPC ads. Analysis, conversion rates, keyword integration and ads are discussed in details in their blogs.
If you’re still new to PPC, PPC Blog may not cover all the basic questions you may have. However, their learning materials makes for a good supplemental resource. PPC Blog also has a training program that you can join to get a more in-depth understanding on using PPC.
Having multiple sources will help improve your current techniques or compliment them with existing ones that you will be using. Or you can also join other online communities that offers insight into their PPC success to help you with yours. And lastly, be persistent. Don’t stop halfway or you’ll miss the opportunity!